The Marketing team of PPGNHAIK is keeping a close eye on recent legislative developments that restrict reproductive health care access.
Said Liz Andrade, Interim Director of Brand, Marketing and Creative Strategy, “We are currently focusing a lot of care and attention on patient reassurance efforts throughout Kentucky and Idaho, as abortion bans go into effect.”
Andrade said, “Our number one goal is to help optimize the patient experience, so that everyone has access to accurate information and the non-judgmental care they deserve.”
At a time when care is being restricted, like now, it’s more important than ever that patients receive the best experience possible in health centers, and that includes things like informational materials and online messaging.
In general, it is Marketing’s role to craft messaging and creative materials for patients, students, donors, and supporters. This means that all messaging must be not only timely, up-to-date, and accurate – but also must be catchy and engaging. Messaging also must vary depending on the diverse needs of audiences across six states and many different communities.
Andrade noted that varied and tailored messages are crucial for patient recruitment, which “is year-round with digital advertising throughout our six states and dedicated campaigns based on services offered and regional needs.”
They added, “We are looking to grow awareness of services like Menopause Services and Gender Affirming Hormone Care... as well as our preventive care services like Wellness exams, Emergency Contraception, and STI Screenings.”
Blanca Morales, Marketing Manager, noted that while the recent abortion bans in Idaho and Kentucky have created challenging work, “I know my day-to-day directly impacts and shapes the trajectory of people’s lives. I am so fortunate to have found a place where I could combine my love for communication and my deep support for reproductive justice and health equity into a career.”
Ana Von Huben, Interim Lead Designer, added, “Everyone I’ve worked with deeply cares not only about the patients and communities we serve, but also fellow staff members. I really appreciate how much we are constantly learning from each other's skillsets and life experiences and using those experiences to support our mission in smart and versatile ways.”
“Direct communication and collaboration are key values for us – which allows us to thrive in serving the affiliate's needs across multiple departments and states,” said Andrade.
It is thanks to Marketing’s work that patients are informed, engaged, and can trust the Planned Parenthood brand.
The team asserted that the ability to attract and retain patients is what allows Planned Parenthood to continue providing care to everyone who needs it, especially during these challenging times.
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