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Whether you rock your jeans tight, loose, frayed, lived in, light, dark, skinny, flared, high or low rise, throw on your favorite pair on Wednesday, April 29 to help raise awareness about sexual assault.


Celebrate Denim Day with us – a nationwide event that occurs every year during April in honor of Sexual Assault Awareness Month. Every two minutes someone is sexually assaulted in America, and it’s unacceptable. Help us end sexual violence.

What is Sexual Assault

Sexual assault or rape occurs when a person is forced, coerced or manipulated into participating in a sexual act that he or she has not freely consented to.

  • Sexual assault is a crime. It is never a miscommunication or mistake.
  • People do not ask to be abused, injured or humiliated simply because of the way they are dressed or how they are behaving.
  • Alcohol and drugs are weapons, not causes. It is never ok to use them to get someone to have sex with you.
  • Silence does not equal consent, nor does pressuring someone into a sexual act.
  • And yes, men as well as women can be assaulted.

To find more information about sexual assault visit our site.

But Why Denim

Denim Day began when the Italian Supreme Court overturned a rape conviction because the victim was wearing tight jeans. The justices believed the victim must have helped her rapist remove her jeans implying consent. We know exactly what you’re thinking: That is ridiculous!

Apparently, so did the women in the Italian Parliament because the next day they showed up to work wearing jeans to stand in solidarity with the victim. Since then, jeans have been worn in protest of bogus and destructive attitudes about sexual assault.

So help spread the word about sexual assault, and don’t forget to share your #DenimDay best with us.


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