Go to Content Go to Navigation Go to Navigation Go to Site Search Homepage

Community Engagement 

Highlights 

  • 200+ virtual events providing overviews of PPLM’s services and programs
  • 1,038,089 Website visits
  • 3,523,592 ad impressions
  • 264 community partnerships

  

PPLM increased its presence in the communities it serves through relationship-building and strategic collaboration.

Campaigning for Health

PPLM conducted creative bilingual multi-media campaigns encouraging patients to access PPLM virtual services and to take advantage of increased in-person availability at PPLM’s four health centers. The campaigns emphasized prevention and treatment for a range of sexual and reproductive health issues. They emphasized the confidentiality, flexibility, and affordability of telehealth, and included a highly focused promotional effort in Southeastern Massachusetts, a region that currently has poor access to abortion.

A new version of the “My Care, My Way” campaign proved particularly effective in alerting people to the availability at PPLM of confidential gender-affirming hormone therapy and related services through telehealth. Other initiatives included the #BacktoSchool checklist, which urged young people to use PPLM’s telehealth services for birth control, STI testing, and preventive care. Targeted advertising in the Worcester community promoted telehealth use and encouraged increased parent involvement in young peoples’ care and education. In Springfield, “Ready, Set, PrEP,” a campaign designed to boost awareness about and equitable access to HIV prevention, care, and education among Black and Latino/a/x people, featured a prominent “Stay Safe” billboard as well as print materials, social media posts, patient surveys, online events, and virtual presentations by PPLM providers and educators.

Working with Community Partners    

To connect more people to PPLM services and resources, and to deepen its relationships with the communities it serves, PPLM forged alliances with grassroots organizations and health care institutions, particularly in underserved areas and BIPOC (Black, Indigenous, People of Color) communities. Such dynamic partnerships significantly extended PPLM’s reach and helped build lasting networks. Among the partners were: Out Now, a youth-led, adult-advised, queer youth organization that works to promote harm reduction, self-determination, and community-building through anti-oppression organizing; New North Citizen's Council, an agency providing HIV, hepatitis, and other STI screenings; and Caring Health Center, a culturally diverse health center serving Western Massachusetts. PPLM is grateful to these organizations for their partnership in efforts to advance equitable access to sexual and reproductive health.

Reassuring Our Patients

Throughout the year, PPLM responded to patients’ concerns regarding access to sexual and reproductive health care, including abortion, during the COVID-19 pandemic. Information on the PPLM website, ads on popular platforms such as Spotify, radio, social media and print materials emphasized the effectiveness of the COVD-19 vaccine, described safety measures for patients visiting health centers, and affirmed the availability of safe, legal abortion as an ongoing PPLM service.   

"Our goal is to reduce stigma, and increase community presence through building thoughtful, meaningful, and intentional relationships with community members and partners. We strive to engage our community through collaborative and strategic initiatives, as well as education, advocacy, and outreach. We try our hardest to prioritize sexual and reproductive health as a public health priority and create access in all corners of our state."

Sasha Jimenez, Community Outreach Manager

Financials 

Read Now

Leadership

Read Now

Health Care

Read Now

Advocacy 

Read Now

Education

Read Now

Research 

Read Now

Community Engagement  

Read Now

   

    

Planned Parenthood cares about your data privacy. We and our third-party vendors use cookies and other tools to collect, store, monitor, and analyze information about your interaction with our site to improve performance, analyze your use of our sites and assist in our marketing efforts. You may opt out of the use of these cookies and other tools at any time by visiting Cookie Settings. By clicking “Allow All Cookies” you consent to our collection and use of such data, and our Terms of Use. For more information, see our Privacy Notice.

Cookie Settings

Planned Parenthood cares about your data privacy. We and our third-party vendors, use cookies, pixels, and other tracking technologies to collect, store, monitor, and process certain information about you when you access and use our services, read our emails, or otherwise engage with us. The information collected might relate to you, your preferences, or your device. We use that information to make the site work, analyze performance and traffic on our website, to provide a more personalized web experience, and assist in our marketing efforts. We also share information with our social media, advertising, and analytics partners. You can change your default settings according to your preference. You cannot opt-out of required cookies when utilizing our site; this includes necessary cookies that help our site to function (such as remembering your cookie preference settings). For more information, please see our Privacy Notice.

Marketing

On

We use online advertising to promote our mission and help constituents find our services. Marketing pixels help us measure the success of our campaigns.

Performance

On

We use qualitative data to learn about your user experience and improve our products and services.