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New Condom Makes Safer Sex the “Must-Have” Fashion Statement

New York, NY (January 2008) — PROPER ATTIRETM is making a lifestyle statement with the premiere of the new and stylish condom that is the “must-have” fashion accessory.  Featuring a chic package with a unique fig leaf print, PROPER ATTIRETM was designed to encourage women to feel more comfortable about carrying and buying condoms.  PROPER ATTIRETM proceeds will benefit Planned Parenthood Federation of America (PPFA).

“Social taboos make some women embarrassed to buy and carry condoms.  That’s why PROPER ATTIRETM was created,” said PPFA President Cecile Richards.   “With its fashionable wrapping, women will now have the option to choose the right ‘attire’ for that special occasion. Responsible decisions about sex are everybody’s personal fashion statement.”

With four fashionable styles — Basic (regular); Color (colored); Dots (studded); XL (extra large) — PROPER ATTIRE: Required for entryTM is a safe, yet fun and fashionable way to make sure you are properly protected.

PROPER ATTIRETM condoms come three condoms in a pack and will be sold at boutique shops and exclusive hotels. They will also be available at Planned Parenthood health centers and will soon be sold online.  The suggested retail price of a three-pack is $6.00, with a portion going to the nonprofit.
Reliable and effective, PROPER ATTIRETM condoms are not only FDA-tested, but undergo rigorous quality assurance testing by the manufacturer as well as by independent laboratories. With increased awareness about the spread of sexually transmitted infections, the practice of safer sex is of the utmost importance.

“When we decided to create a new condom line, we knew that we wanted to make it cool for women to carry condoms,” said Rachel Molloy, brand director of PROPER ATTIRE TM.“Every element of the brand has been inspired by the world of fashion, from the PROPER ATTIRE TM brand name, and the chic packaging created by designers, to the fig leaf logo showcasing clothing in its most primitive form."

Research shows that every year there are more than three million unintended pregnancies and approximately 19 million men and women will contract a sexually transmitted infection.  

Planned Parenthood Federation of America (PPFA) is the nation’s leading sexual and reproductive health care advocate and provider.  PPFA believes that everyone has the right to choose when or whether to have a child, and that every child should be wanted and loved. Planned Parenthood affiliates operate more than 860 health centers nationwide, providing medical services and sexuality education for millions of women, men, and teenagers each year.
With PROPER ATTIRETM as the new “must-have” of the season, insist on a dress code.  PROPER ATTIRETM … it is required for entry.   For more information, please visit www.properattirecondoms.com/.


Planned Parenthood Federation of America


For additional information:
Cortney Silverman, Senior Account Executive
Corbin & Associates, LTD.
212/246-3586 / [email protected]

Andrea Hagelgans, Senior Press Officer
Planned Parenthood Federation of America
212/261-4652 / [email protected]


May 13, 2014