Planned Parenthood Kicks Off Major Push to Help Get People Vaccinated Against COVID-19
For Immediate Release: June 4, 2021
The Protect. Every. Body. Campaign Will Hold 50 Organizing Events This Weekend and Release New Videos and Ad Campaign — Including Testimonials and Mythbusters
New York, NY — This weekend, Planned Parenthood will kick off a major initiative to inform more people about the COVID-19 vaccine, and get them vaccinated this summer. The organization’s multi-pronged Protect. Every. Body. campaign will hold 50 canvassing and phone-banking actions across Washington state, Wisconsin, and Ohio between June 4-6, and launch new digital content, including an ad campaign and testimonial videos.
The new digital content comes as Planned Parenthood proudly joins the White House and Made to Save in the Month of Action, a large-scale effort to increase vaccine confidence and encourage more communities across the country to get vaccinated by July 4.
Statement from Alexis McGill Johnson, president and CEO of Planned Parenthood Federation of America
“While we are turning the corner on the COVID-19 pandemic, we have to keep up the momentum to make sure everyone gets vaccinated. Getting vaccinated against COVID-19 is the best way to ensure we safely get back to the moments we’ve missed — meeting family and friends, going to school and shops, and just the little interactions that we’ve missed since last March. Planned Parenthood is proud to continue our efforts to make sure trusted information is flowing so that everyone has the resources they need to make the best decisions for themselves, their families, and their communities.”
In April, Planned Parenthood launched the Protect. Every. Body. campaign to bolster confidence in the COVID-19 vaccine among Black, Latino and other communities of color disproportionately devastated by the pandemic and ensure their access to the information and health care they deserve.
The latest content features “Every Second Counts,” a new hero video narrating one person’s COVID-19 vaccine journey and real-life testimonials from young people sharing reasons they chose to get vaccinated: to protect themselves and their loved ones, and enjoy some of the moments and milestones they’ve missed — like dating, spending quality time with friends, or getting a full college experience.
Planned Parenthood is also producing “Vax Facts,” a series of animated videos to educate and dispel myths about the COVID-19 vaccine. The videos will appear across Planned Parenthood’s Instagram, Facebook, and Twitter channels. And they will include trusted information on how the vaccines work as well as topics that will help more people make a well-informed decision about getting vaccinated — such as what you can expect around vaccination and pregnancy, periods, and other aspects of your sexual and reproductive health.
Watch the new Protect. Every. Body videos on the Planned Parenthood YouTube channel and visit PlannedParenthood.org for more information on how you can protect your community against COVID-19.
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Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education. With more than 600 health centers across the country, Planned Parenthood organizations serve all patients with care and compassion, with respect, and without judgment, striving to create equitable access to health care. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable education and information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives. Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports the independently incorporated Planned Parenthood affiliates operating health centers across the U.S.