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A new era

For years, we celebrated our right to safe and legal abortion with the annual Roe v. Wade Luncheon.  

Now, we find ourselves in a new era. We are meeting this moment to spark hope, passion, and inspiration for the work that lies ahead, and to introduce a new name for our luncheon—versus.

v. stands for versus.

v. is a symbol of our unrelenting movement, our commitment to not only ensuring every individual’s right to manage their sexual and reproductive health, but to fight for justice, equity, and against oppression and discrimination. versus is a reminder that we must continue pushing forward for progress, and that we won’t allow our hopes to be denied. It is our inspiration for the work ahead. versus stands for who we are. Why we’re here. What we believe in. It’s what unites us and pushes us forward, together.

v. stands for versus. Until it stands for victory.  

Our story is bigger than one fight.

Although the name is new, versus has literally always been at the center of our luncheon—Roe v. Wade.   

versus represents the heart of our mission while laying the groundwork for a new path forward. The us in versus is also a reminder that together we are an unstoppable force, not because we cannot lose, but because we refuse to stop fighting for the world we envision. 

As we move forward, we acknowledge that our story is bigger than one fight. No matter what we are up against, with supporters like you by our side, we are up for the challenge.

A thank you to Langrand

The new Planned Parenthood Gulf Coast luncheon theme, versus, was created by Langrand, an advertising and communications company based in Houston, Texas. Both the owner and managing director of the firm are alumnae of Planned Parenthood, and gladly volunteered the time and talent of the agency for a cause they truly believe in. We think you can see the heart and compassion they have for our mission in the video above and in this rebrand as a whole.