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UGG is celebrating International Women’s Day on March 8 with a new campaign and donation to Planned Parenthood Southeast. 

For Immediate Release  — International Women’s Day (March 8) celebrates the historical, cultural, and political achievements of women. 

As part of the #PoweredByHer campaign series launched by UGG, the footwear brand has partnered with actress and writer Tommy Dorfman and four other voices handpicked by the celeb, including Indigenous TwoSpirit activist Sherenté Mishitashin Harris, “Dash & Lily” star Midori Francis, transgender activist Corey Rae and writer Raquel Willis.

The campaign features the brand’s Fluff Yeah style in “Purple Sky” modeled by all five women who share their personal and professional stories of purpose, passion, and resilience.

For each pair of Fluff Yeah slides sold on UGG.com and in retail stores, UGG will donate $25 to Planned Parenthood Southeast from now through March 14, 2022. 

Statement from Staci Fox, President and CEO, of Planned Parenthood Southeast: 

International Women’s Day only comes around once a year, but the fight for gender equity is a continuous process. At Planned Parenthood Southeast we are committed to providing the necessary services and support that our communities want, need, and deserve — no matter what. We are so grateful to UGG and Tommy Dorfman for working in partnership with us to ensure that people everywhere can access comprehensive sexual and reproductive health care.”


Planned Parenthood Southeast believes in the fundamental right of each individual to have access to high-quality, non-judgmental health care and prevention-focused education regardless of the individual's income, marital status, race, ethnicity, gender identity or expression, sexual orientation, faith identity or immigration status. Our mission is to provide comprehensive sexual health care through the provision of reproductive health services, education and advocacy.