Miami — Planned Parenthood of South Florida and the Treasure Coast is proud to participate in a nationwide campaign with MTV and the Kaiser Family Foundation and to officially unveil “GYT: Get Yourself Tested,” a campaign to increase testing and treatment for sexually transmitted diseases (STDs) among those under 25 years of age.
GYT kicks off with a mix of promotions on-air, online and in the real world that will unfold throughout the month of April in recognition of National STD Awareness Month. The central hub of the campaign, GYT09.org, will provide comprehensive information about STDs and will direct users to the nearest testing location simply by entering a zip code. A mobile companion to GYT09.org, the GYT short code (49809), provides details about local testing locations to mobile phones by texting a zip code.
As part of GYT, Planned Parenthood of South Florida and the Treasure Coast will be encouraging community members to visit one of the agency’s eight local health centers for discounted STD testing.
“Most people would be shocked to hear that, by age 25, one in two sexually active young people will have an STD. This is not just a statistic, but the reality of what Planned Parenthood health centers see every day,” said Lillian A. Tamayo, President/CEO of Planned Parenthood of South Florida and the Treasure Coast. “The GYT campaign is an excellent opportunity for people to learn what Planned Parenthood knows — that affordable testing and treatment and education are the tools teens and young people need to stay healthy and safe.”
An all-star collective of pop culture personalities are carrying the GYT message far and wide, appearing in a series of attention-getting on-air and online promotions on MTV and other MTV Network properties this month; blasting out GYT on Facebook, Twitter and other social media platforms; wearing GYT on their chest and sleeves; and of course, going to get tested for STDs.
From OMG to LOL, acronyms saturate young people’s everyday vernacular, acting as common methods of communication. Playing off mobile and Web slang, GYT is an easy way for young people to talk about sexual health and getting tested for STDs. GYT will help young people internalize the risk of STDs and eliminate taboos and stigmas surrounding STDs and STD testing.
Appointments for STD testing at Planned Parenthood can be made online at www.ppsoflo.org or by calling 800-230-PLAN.
The mission of Planned Parenthood of South Florida and Treasure Coast, Inc. is to provide comprehensive sexual health care through the provision of clinical services, education and advocacy. We do so by understanding and responding to the needs of those seeking our services, and by protecting and respecting the essential privacy rights, dignity and culture of each individual.
April 03, 2009