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We launched a social media campaign to support our new health center in Imperial Valley that opened this spring. Planned Parenthood of the Pacific Southwest has worked long and hard to expand access to reproductive health care services in this region, but we continue to face vocal opposition.

What we’re asking our supporters is simple but important – to change their profile images on Facebook to the “I Heart Planned Parenthood” logo to show their support for the women and families of the Imperial Valley.

We want to give the people of the Imperial Valley a safe and easy way to join the conversation so their voice can be heard in the community.

To promote our campaign, we’ve reached out to our followers on social media and more than 45,000 supporters via email. We also received support from other Planned Parenthood affiliates in California, and we offered access to the campaign to other affiliates nationwide that are facing opposition.

We are urging all supporters, from inside and outside of the region, to stand in solidarity with the new Planned Parenthood Imperial Valley health center, and join or follow the conversation about the health center’s progress using the hashtag #PlannedParenthoodIV.

Learn more about how you can make a difference for women and families of the Imperial Valley by joining the campaign.

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