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Press Release, "Building Healthy Futures: The Campaign to Prevent Unintended Pregnancy in New York City"

New campaign helps women choose and use reliable and affordable birth control

NEW YORK — Health care advocates, community leaders and elected officials gathered today at Hostos Community College in the Bronx to announce the launch of “I’m on it,” a new campaign to inspire women and men to take control of their futures by using birth control consistently. The comprehensive outreach campaign will help women choose and use a reliable and affordable birth control method that is right for them.

The campaign features websites in English and Spanish — www.imonitnyc.com and tengoelcontrol.org — which include an online birth control method selector and connects women to local health care providers. The innovative campaign will also showcase new ads and provide outreach materials, health resources and information to community partners. 

The campaign is part of the larger “Building Healthy Futures: The Campaign to Prevent Unintended Pregnancy in New York City.”  Founding partners include: The Bronx District Public Health Office - New York City Department of Health and Mental Hygiene, The Bronx Health Link, Hostos Community College, Montefiore Medical Center, Planned Parenthood of New York City (PPNYC), and the Women’s Housing and Economic Development Corporation (WHEDco).  The campaign welcomes more community organizations to join the coalition to spread the word about the campaign and the resources to help young people better plan for their futures.  

“Lack of information and access to birth control prevent many women from using a method that works for them. For many women, an unintended pregnancy can complicate career or education plans and put added financial stress on a family,” said Joan Malin, President and CEO of Planned Parenthood of New York City. “Now with the Affordable Care Act, women are able to obtain birth control without any co-pay. There are many different methods available from which to choose, from the birth control pill to the intrauterine device (IUD) to shots. This campaign takes the guesswork out of finding the right method for her lifestyle.”

“I’m on it” is geared toward women in their 20s who have some of the highest rates of unintended pregnancy. In New York City, 61 percent of pregnancies are unintended. Nationwide, women in their 20s account for 54 percent of unintended pregnancies. 

What the Founding Partners are saying about Building Healthy Futures:

“Whenever an opportunity like this one knocks at our door, Hostos as an educational anchor institution in the Bronx will say ‘yes.' ‘Building Healthy Futures: The Campaign to Prevent Unintended Pregnancy in New York City’ is an essential initiative. We are extremely pleased to collaborate with such dedicated organizations in expanding these vital services. Together we will make a difference,” said Félix V. Matos Rodríguez, President of Hostos Community College.   

“Montefiore is committed to advancing the health of our communities and we are proud to be a founding partner for the ‘Building Healthy Futures’ campaign,” said Steven M. Safyer, M.D., President and CEO of Montefiore Medical Center. “This campaign supports the work of our dedicated clinical staff who every day provide young men and women access to birth control options and help them make informed decisions about their future families.”   

“The New York City Health Department is committed to assuring New Yorkers have information and easy access to safe and highly effective contraception. There are great new options, including IUDs and implants, which are 99% effective at preventing pregnancy. IUDs are very safe for most women and can be removed at any time if no longer desired. The Building Healthy Futures campaign will make sure women and men have the information they need to make safe choices about their sexual health.”  

“The Women's Housing and Economic Development Corp. is proud to be a founding partner of Building Healthy Futures: The Campaign to Prevent Unintended Pregnancy in New York City. Through providing holistic and comprehensive sex-education, WHEDco supports young women in the communities we serve to access resources that can help them to make the most informed decisions about their bodies, health and well-being. Collaborating with Planned Parenthood of New York City and other Bronx-based community organizations on this critical campaign will ensure that young women in the South Bronx are aware of all of the safe and reliable ways they can take control of their lives on their path to success.” 

Read what others are saying about the new campaign:

“I am very pleased that the ‘I’m on it’ campaign is launching in the Bronx to help provide young men and women in our borough access to information that can help them make informed decisions about safer sex and birth control,” said State Senator Gustavo Rivera. “It is important to provide factual information and access to birth control to prevent both sexually transmitted infections and unintended pregnancies. Projects like the ‘I’m on it’ campaign are a critical piece in ensuring that the young adults in the Bronx and beyond have the resources necessary to make the right choices for their health and their future.”  

"It's important for both women and men to understand available options in preventing unintended pregnancy," said Council Speaker Melissa Mark-Viverito. "Building Healthy Futures' new ‘Campaign to Prevent Unintended Pregnancy in New York City’ will allow New Yorkers to take control of their futures by providing education and accommodations so they can make responsible decisions about birth control."  

“I am very excited to be a part of kicking-off the ‘I’m On It’ program – a truly positive public health initiative that focuses on empowering young women to make healthy choices that prevent unplanned pregnancies,” Council Member Vanessa L. Gibson said.  “A multi-cultural program that reaches beyond language barriers and provides the latest and most accurate information about birth control methods, ‘I’m on It’ is a valuable addition to the public health information available to all New Yorkers.”  

"As a longtime advocate for expanding access to birth control, I'm proud to support the Building Healthy Futures ‘I'm on it’ campaign. The decision to reach out to young women in the South Bronx, which has a high rate of unplanned pregnancies, is a smart strategy that will help promote safe practices and ultimately benefit our community," said Council Member Annabel Palma

For more information, visit www.imonitnyc.com.




PPNYC is issuing this press release on behalf of the Campaign. 



Since 1916, Planned Parenthood of New York City (PPNYC) has been an advocate for and provider of reproductive health services and education for New Yorkers. Serving more than 50,000 clients annually, PPNYC's health care centers in Manhattan, Brooklyn, the Bronx, and Staten Island offer reproductive health services, including gynecological care, contraception, pregnancy testing, abortion, testing and treatment for sexually transmitted infections, and HIV testing and counseling. Through a threefold mission of clinical services, education, and advocacy, PPNYC is bringing better health and more fulfilling lives to each new generation of New Yorkers. As a voice for reproductive freedom, PPNYC supports legislation and policies to ensure that all New Yorkers — and, in fact, people around the world — will have access to the full range of reproductive health care services and information.

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Press Release, "Building Healthy Futures: The Campaign to Prevent Unintended Pregnancy in New York City"