PPNC Receives $2,500 Grant from Women's Fund of Long Island for Social Media and College Campus Messaging Campaign
Hempstead, NY—Planned Parenthood of Nassau County (PPNC) has been awarded a $2,500 grant from the Women's Fund of Long Island (WFLI) to fund "Not in Her Shoes," a social media and college campus messaging campaign to reframe the issues of reproductive rights and abortion using messages that will resonate with young women and inspire them to speak out in support of their right to make personal medical decisions without interference from politicians.
"Policymakers on the federal, state and local levels are waging an all-out war on women's health, including the right to safe and legal abortion," said PPNC President & CEO, JoAnn D. Smith. "Planned Parenthood is leading the charge against these attacks, and key to our success is engaging the next generation of advocates. But for many young women, abortion is a deeply personal and often complex topic—and there is a disconnect when we talk about the issue using 'pro-choice' or 'anti-choice' labels."
The WFLI grant will underwrite "Not in Her Shoes," which uses social media and on-campus outreach and other grassroots organizing efforts to reframe the way we talk about abortion to a broader context of personal decision-making and empower young women to take action against legislation that restricts access to abortion and reproductive health care.
The name of the project is taken from messaging recently created by Planned Parenthood Federation of America. According to Smith, "After extensive research, one of the central messages developed was: it's just not that simple. We don't know a woman's specific situation—we are not in her shoes, so we can't describe them."