Go to Content Go to Navigation Go to Navigation Go to Site Search Homepage

Hempstead, NY—Planned Parenthood of Nassau County (PPNC) has been awarded a $2,500 grant from the Women's Fund of Long Island (WFLI) to fund "Not in Her Shoes," a social media and college campus messaging campaign to reframe the issues of reproductive rights and abortion using messages that will resonate with young women and inspire them to speak out in support of their right to make personal medical decisions without interference from politicians.

"Policymakers on the federal, state and local levels are waging an all-out war on women's health, including the right to safe and legal abortion," said PPNC President & CEO, JoAnn D. Smith. "Planned Parenthood is leading the charge against these attacks, and key to our success is engaging the next generation of advocates. But for many young women, abortion is a deeply personal and often complex topic—and there is a disconnect when we talk about the issue using 'pro-choice' or 'anti-choice' labels."

The WFLI grant will underwrite "Not in Her Shoes," which uses social media and on-campus outreach and other grassroots organizing efforts to reframe the way we talk about abortion to a broader context of personal decision-making and empower young women to take action against legislation that restricts access to abortion and reproductive health care.

The name of the project is taken from messaging recently created by Planned Parenthood Federation of America. According to Smith, "After extensive research, one of the central messages developed was: it's just not that simple. We don't know a woman's specific situation—we are not in her shoes, so we can't describe them."


Planned Parenthood of Nassau County (PPNC) is one of 71 affiliates of Planned Parenthood Federation of America and operates 3 health centers in Hempstead, Glen Cove and Massapequa. In 2012, PPNC provided preventive health services to more than 13,000 patients during 26,000 visits. We conducted education workshops, street outreach and prevention programs to over 31,500 community members, and mobilized 8,500 advocates to protect reproductive health care rights. PPNC has served the community for 80 years, and is dedicated to educating and empowering individuals to make responsible choices regarding their sexuality and sexual health. For more information about PPNC’s services and programs, visit www.ppnc.org.
The Women’s Fund of Long Island invests in the power of women and the dreams of girls. Our vision is a world of justice and opportunity for women and girls, where we serve as the primary decision makers about issues that affect us, have equal voices in the political process, are paid equitably for work, and live in homes and communities without fear of violence. For information, call 516-396-9857 or visit the Women’s Fund of Long Island website at www.lifwg.org.


Planned Parenthood of Nassau County, Inc.


Sherry Perlman
[email protected]


August 08, 2013