New Website – – 
Tools and Information Designed Especially to Help Women Understand What to Look for in a Plan


[October 1, 2013] – Today, Planned Parenthood Mid-Hudson Valley (PPMHV) joined Planned Parenthood Federation of America (PPFA) in launching a multimedia campaign to help inform and educate New Yorkers about the benefits and availability of new health insurance plans under the Affordable Care Act (ACA.) The campaign includes online tools and information that will help women and their families make informed decisions so they can choose a new insurance plan that works best for them. Enrollment begins on Tuesday, October 1, and runs through March 31.
“Starting this week, 2.7 million uninsured New Yorkers will be able to enroll in more affordable, quality health insurance plans, but that’s only if they know how they can enroll or what happens if they don’t,” said Ruth-Ellen Blodgett, President and CEO of Planned Parenthood Mid-Hudson Valley. “That’s why we are excited to join PPFA in promoting a new website and practical tools to help inform eligible, uninsured people about the new health insurance options available to them.”
The online tools include websites in English and Spanish ( that provide an overview of what the law means for women, a glossary of important terms related to the law and to health insurance, a cost calculator that helps visitors get a sense of what kind of financial assistance they may be eligible for, and specifics on what to consider as a woman in choosing a health insurance plan. There is also an animated video that breaks down the basics of what to consider when looking for a plan.
With the enrollment period beginning and recent polls revealing some confusion among those most likely to benefit from ACA, Planned Parenthood Mid-Hudson Valley’s Health Educators, Community Health Promoters, Promotoras and Youth Health Promoters will be out in the community helping people understand how the law affects them. PPMHV is also collaborating with navigator agencies so enrollment assistance can be available at all of its health centers.
Nationally, nearly 12 million uninsured women between the ages of 19 and 44 will become eligible for new health insurance either through Medicaid or Marketplace plans. Women represent nearly half of the uninsured and have unique health care needs, particularly during their reproductive years. As part of the health care law, preventive health care needs like birth control, clinical breast exams, annual well-women exams and cancer screenings are available for free without a co-pay. And women will no longer have to pay more for health insurance than men and can no longer be denied insurance coverage for pre-existing conditions like breast cancer, having a C-section or being the victim of domestic violence.
For more information or to set up an interview with a Planned Parenthood Mid-Hudson Valley spokesperson, please contact Tiffany Card, 845.337.1999


Planned Parenthood Mid-Hudson Valley (PPMHV) is a 501 (c) (3) non-profit organization that has been providing comprehensive reproductive and sexual health care services in Dutchess, Ulster, Sullivan and Orange Counties for nearly 80 years.  PPMHV serves nearly 40,000 people annually through its 5 health centers and evidence-based educational programs. PPMHV works to preserve and protect the essential privacy and rights of each individual; advocates public policies which guarantee these rights and ensures access to such services and provides educational programs which enhance understanding of individual and societal implications of human sexuality. PPMHV is headquartered in Poughkeepsie, NY. For more information about PPMHV services and programs, visit Like us on Facebook.