“I hope to bring my corporate experience to this organization as it evolves to meet the ongoing needs of women and families in a changing health care landscape.”
DES MOINES, IA – Planned Parenthood of the Heartland is delighted to announce that longtime Planned Parenthood donor and supporter Suzanna M. de Baca has accepted the position of president and chief executive officer of Planned Parenthood of the Heartland, effective Sept. 2, 2014.
Suzanna has more than 20 years of executive leadership at public, privately held and not-for-profit organizations, most recently as vice president of wealth strategies at Ameriprise Financial, Inc. Recognized in national media as an industry expert in finance with expertise in women’s and LGBT issues, and the intersection of health and money, she is a frequent contributor to national publications such as Time.com and Huffington Post, and is quoted frequently in The New York Times, The Wall Street Journal, USA Today and MSNBC.
“I am thrilled to be joining an organization whose mission I strongly believe in and that I have supported as a donor and advocate for many years,” Suzanna said. “I hope to bring my corporate experience to Planned Parenthood of the Heartland as it evolves to meet the ongoing needs of women and families in a changing health care landscape.”
Suzanna is a former member of the PPHeartland board of directors and currently serves on the board of Planned Parenthood Minnesota, North Dakota and South Dakota (PPMNS). She also serves on the boards of the Minnesota Women’s Foundation and the Hennepin County Medical Center. An Iowa native, she is a graduate of Iowa State University and of the Harvard University School of Business Administration.
“The year-long national search for a new president/CEO for our organization was thorough, thoughtful and competitive, ” said PPHeartland Board Chair Robert Shaw, M.D. “The search committee is confident Suzanna will excel in her new role, combining her passion for our mission with her expertise in finance and demonstrated leadership skills.”
Planned Parenthood of the Heartland (PPHeartland) has served women and men of all ages since the 1930s. Today the agency offers a full range of quality reproductive health care services to residents in Arkansas, Iowa, Nebraska and eastern Oklahoma through 19 health centers and Education Resource Centers in Des Moines, Lincoln and Omaha.