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In celebration of Women’s History Month, we visited our Brands Against Bans partners Amanda and Susan at their boutique Golden Gems in St. Louis, Missouri. Golden Gems carries a variety of products that include pro-abortion, pro-women, pro-LGBTQ+, and overall pro-baddie attire, accessories, and home goods.

These bosses and sisters at Golden Gems have been such amazing supporters of sexual and reproductive health and rights in our community, frequently donating profits from their thriving business to on-the-ground partners like Planned Parenthood and recently hosting conversations around sexual health. Learn more about this women-owned business and why Amanda and Susan are so passionate about supporting our mission below. 

How would you describe Golden Gems?

Golden Gems is a lifestyle brand that designs and sells accessories, apparel, stationary goods, and home decor. All of our products exude our mission of inspiring and empowering you to live unapologetically, take up space and live life on your own terms.”

Why do you support Planned Parenthood?

“Golden Gems is a women-owned business that was built on inspiring and empowering. And that means empowering women to live life on their own terms, and how they see fit. Naturally, that means we support abortion, and take up the space for their sexual health.”

Why is the fight for sexual and reproductive health and rights important to you?

“As a business that employs a team of 30 women, we deeply know the importance of protecting our rights. Our rights not only include access to sexual and reproductive health, but also we have a right to educate ourselves on what is best for us through organizations like Planned Parenthood."

Watch the video below to meet Amanda and Susan at their store and see more of our in-person interview.

Thank you to the entire team at Golden Gems for taking the time to chat with us and for their continued support of sexual and reproductive health and rights. You can shop Golden Gems at their home store located at 3108 Locust Street, St. Louis, MO 63103, or their second location at City Foundry, 3730 Foundry Way, Suite 133, St. Louis, MO 63110. And coming soon in April 2023, shop their newest location in West County Mall! 

Keep up with Golden Gems on Instagram, Twitter, and Facebook.

Do you own or know of a business with a passion for abortion access? Check out our Brands Against Bans campaign and submit an interest form!


Tags: Abortion, womenshealth, womenshistorymonth, womensrights


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