Planned Parenthood and Refinery29 Release New Public Service Announcement from Emily Ratajkowski Reminding Young Women of the Importance of Birth Control

For Immediate Release: June 17, 2015

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You can watch the PSA “A Message from Emily Ratajkowski” online here

New York, NY—Today Planned Parenthood Federation of America and Refinery29 released a new short video from actress/model Emily Ratajkowski of Gone Girl and upcoming We Are Your Friends reminding young women of the importance of birth control and encouraging them to connect with Planned Parenthood to learn more about their birth control options. The full transcript is below.

“We’re thrilled to have both Emily and Refinery 29 helping spread the word about the importance of birth control for young women,” said Cecile Richards, president of Planned Parenthood Federation of America. “When it comes to education, health, and economic opportunities for women, access to birth control has entirely transformed this country over the last 50 years. At Planned Parenthood, we offer the full range of contraceptive options and information to help each patient make an informed decision about which method is best for her, and we want every woman in America to be educated about her birth control options and have access to her method of choice without barriers based on cost, stigma or any other factor.”

“Refinery29 is committed to women’s empowerment and providing information for every part of their lives – including health care and reproductive rights,” said Mikki Halpin, editorial director at Refinery29. “We are excited to participate in this conversation with Planned Parenthood to help our audience make informed decisions about their bodies and personal freedoms, and it’s great to have Emily on board as a spokesperson for the cause.”

The 40-second spot is part of Planned Parenthood’s ongoing work to deepen public understanding of how access to birth control has transformed women’s lives and leverage that public awareness into support for efforts to protect and expand access to birth control.  Every year, Planned Parenthood provides family planning counseling and contraception to 2.7 million patients at approximately 700 health center across the country. Planned Parenthood always provides patients with information about the benefits and risks of any specific birth control method and answers any questions they may have when helping each woman choose the method that’s best for her.  Birth control not only reduces unintended pregnancy, it is a ladder for economic advancement and educational attainment for women and a driver of positive health outcomes. For more information about the impact of birth control on women’s lives, visit Planned Parenthood’s website here.

"Emily is outspoken about female empowerment and about the importance of having conversations around how women are portrayed in the media.  She joins a passionate group of young talent who speak out on Planned Parenthood's behalf and we thank her for this important work," said Caren Spruch, senior advisor of arts & entertainment engagement at Planned Parenthood. 

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Script: “A Message From Emily Ratajkowski”

“Hey ladies — I’m Emily Ratajkowski, and wanted to have a quick chat about something important.

“Like many young women who are sexually active, I’m guessing you might not be ready to get pregnant — am I right? 

“Whether you’re finishing school, have big career aspirations, or just don’t feel ready to be a parent, birth control can be the answer. Which is why I’m grateful that organizations like Planned Parenthood make birth control available to all women, no matter what.

“For more information and to find the Planned Parenthood health care center near you, check out plannedparenthood.org.

“Oh, and one more thing — stay safe from STDs by using a condom, every time.”

 

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Refinery29 is a digital media company for a new generation of women with a loyal following of over 25 million monthly. Through exclusive lifestyle stories, original video programming, and social, sharable content across all platforms, Refinery29 provides its audience with the inspiration and tools to discover and pursue a more independent, stylish, and informed life. Please visitwww.refinery29.com to for more information and to browse content.

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Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable health care for women, men, and young people, as well as the nation’s largest provider of sex education. With more than 700 health centers across the country, Planned Parenthood organizations serve all patients with care and compassion, with respect and without judgment. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable health information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives.