Tom Subak is Chief Strategy Officer (CSO) and assistant to the president for Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund. In this role, Mr. Subak works with the senior leadership team of PPFA to ensure that an effective organizational strategy is set and carried forward. Mr. Subak also oversees the Planned Parenthood Labs, a new effort to find innovative solutions to longstanding mission critical challenges. In his previous role as chief information officer (CIO), Mr. Subak oversaw the development of the long-term information and technology strategy and execution for PPFA and the federation.
Prior to becoming CIO, Mr. Subak was vice president for strategic initiatives at PPFA. In this role, he coordinated initiatives across all areas of Planned Parenthood's work — health care, advocacy, education — that ensured successful implementation of Planned Parenthood's strategic plan. He led the organization's efforts to harness the influence of new technologies and to engage a new generation.
Mr. Subak joined the PPFA staff as vice president of online services in April 2005, after serving as a key online strategy consultant. He has successfully built Planned Parenthood's online strategy around health care services, education, and opportunities for involvement with donors, activists, volunteers, and potential employees. He has negotiated external partnerships and is a frequent speaker at industry conferences about Planned Parenthood's reach and impact. His leadership in partnership with affiliates has transformed Planned Parenthood Online into one of the federation's most successful initiatives.
Prior to joining PPFA, Mr. Subak was the founder and CEO of the e Organization — an Internet strategy consulting group that worked exclusively with nonprofit organizations and political campaigns. The e Organization was acquired by Mindshare Interactive Campaigns (now named RepEquity), after which Mr. Subak joined PPFA. Before founding the e Organization, he spent 10 years with the Fund for the Public Interest, a national nonprofit organization that works to increase the visibility, membership, and political power of the nation's leading environmental and progressive groups. At the fund, Mr. Subak ran several state ballot-initiative campaigns, a 75-office national canvass and field operation on behalf of clients including the PIRGs, the Sierra Club, and the Human Rights Campaign among others, and created and launched the fund's first major donor program. He also served as the organization's national canvass director.
To arrange an interview with Tom Subak, please call the PPFA media team at 212-261-4433.