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The 'A' Word Campaign



The multi-faceted advertising series confronts head on the expected 'A' word and instead shares the reality of the vast majority of Planned Parenthood services and programming, focusing on Abstinence, Access, Affordability and Advocacy. In each ad, Planned Parenthood’s Southwest Ohio Region CEO, Becki Brenner encourages community members to change their perspectives and take a moment to think and learn more about the realities of services provided – including cancer screenings, reducing teen pregnancy and sexually transmitted infections (STIs), and proper prenatal care. 

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