Planned Parenthood Named One of the Top 10 Most Trustworthy Brands in Orange County, California
Planned Parenthood of Orange and San Bernardino Counties (PPOSCB) was named one of the top 10 most trustworthy brands in Orange County, California, in a survey conducted by OC Metro and The Values Institute at DGWB, a think tank.
PPOSCB joined the likes of Disneyland, Trader Joe’s, Chapman University, and In-N-Out Burger in the survey of residents released this month.
“This recognition is a testament to the invaluable health care and education that Planned Parenthood of Orange and San Bernardino Counties provides every day,” said Cecile Richards, president of Planned Parenthood Federation of America. “This acknowledgment of Planned Parenthood in Orange County also echoes what we hear from the millions of patients across the country for whom we provide preventive care, lifesaving screenings for cancer and family planning: People trust Planned Parenthood.”
The OC Metro describes the survey as a way to find out “which brands ranked highest in terms of sincerity, consistency, ability, concern, and connection.” The survey’s architect, Chesley Beaver, is quoted as saying Planned Parenthood was an underdog because “it rattles many in Orange County because of its support for abortions. But on a closer look, Beaver says, ‘Planned Parenthood has such a strong history … and it’s providing services that are really desired by the community.’”
The survey also highlighted PPOSBC’s patient confidentiality, with the survey architect stating that “it [PPOSBC] ran away from the competition in the national survey results in all five categories, but one special mark fell under sincerity. Under the scoring prompt for keeping information confidential, only Planned Parenthood finished with a perfect 5.”
“We are honored that the people in Orange County — the women, men, and their families we provide with compassionate quality care — have recognized our work and our commitment to this community,” said John Dunn, president and CEO of Planned Parenthood of Orange and San Bernardino Counties. “From breast health care to prenatal service, our community trusts us to be there for everyone.”
The survey was conducted by OC Metro and The Values Institute at DGWB and “is the result of a five-month survey that asked locals to rate approximately 200 local and national brands on a scale of one to five, with specific focus on five measures of trust: sincerity, ability, concern, consistency and connection. Safeguards were implemented to weed out campaigns intended to manipulate results.”
Read the full article HERE.
May 14, 2014