VLPP Responds to Economic Conditions and Increasing Health Care Costs by Providing Greater Access to Quality Services

Non-Profit Raises Funds to Open New Facility to Meet Urgent Patient Needs


Jackie Foreman

Published: 05.12.09| Updated: 05.12.09

RICHMOND, Va., May 12, 2009 – In response to increasingly unaffordable health care in today’s economic climate, the Virginia League for Planned Parenthood (VLPP) is relocating to provide the Richmond community with a larger facility ensuring greater access to quality reproductive health care and education services. Through an 18-month fundraising initiative known as the Generations Capital Campaign, VLPP raised $3.5 million to fund the acquisition and renovation of the new health center which will be open for appointments on May 20.

Today, 45.7 million Americans do not have health insurance, including approximately one million Virginians, of which 130,000 are Richmond residents. VLPP is the single largest provider of preventative, routine gynecological services for low-to-moderate income women in the metro area. Planned Parenthood provides family planning counseling, birth control information and supplies, emergency contraception, pregnancy testing, sex education and medical services.

“For the past 65 years, VLPP has delivered vital and relevant education programs and health care services to the Central Virginia region,” said Paulette McElwain, president and chief executive officer of VLPP. “We work collaboratively on an ongoing basis with a broad coalition of schools, organizations, parents, elected officials and policy makers to encourage and promote strong families and communities.”

Made possible by capital campaign contributions, the new facility will have increased capacity in a building with many sustainable development features. With twice as many exam rooms, clinicians will be able to see more patients each hour. In addition, the renovation project incorporated many “green” features including utilization of recycled content, indigenous resources and low-emitting products and reuse of existing structural materials.

Named for families that have supported VLPP for many years, the capital campaign’s theme “Generations” sought to highlight crusaders in the women’s reproductive health and rights movement. VLPP would like to thank the Kresge Foundation, Jenkins Foundation and Richmond Memorial Health Foundation, among many other contributors for their support. Copies of the campaign’s promotional booklet featuring families supportive of VLPP and their stories are available upon request.

To commemorate the grand opening of the new facility, VLPP will host a Ribbon-Cutting Ceremony & Open House on Tuesday, May 19. Details about the event follow.


WHO: Open to the public and journalists (media credentials required for reporters)

WHEN: Tuesday, May 19

9:30-10:00 am – Guest registration/ press kit distribution

10:00-10:15 am – Ribbon-cutting ceremony

10:15-11:00 am – Remarks from CEO, board chair, capital campaign co-chairs, and a VLPP patient

11:00-1:00 pm – Open House

WHERE: Virginia League for Planned Parenthood
                 201 North Hamilton Street
                 Richmond, Virginia

RSVP: Required for reporters; please bring media credentials

Jackie Foreman


About the Virginia League for Planned Parenthood:

Planned Parenthood Federation of America is the nation’s leading sexual and reproductive health care advocate and provider operating nearly 880 health centers nationwide. The Virginia League for Planned Parenthood aims to ensure that every individual in Central Virginia has the information, services, and freedom to make healthy, responsible decisions about sex, sexuality, and parenthood.

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