Planned Parenthood Columbia Willamette Launches Campaign to Educate Uninsured Women about New Insurance Plans

New Website – – Tools and Information Designed Especially to Help Women Understand What to Look for in a Plan


Liz Delapoer
Planned Parenthood Columbia Willamette
503.775.4931 x3321

Published: 10.01.13| Updated: 10.01.13

Portland, OR – October 1, 2013 # Today, Planned Parenthood Columbia Willamette (PPCW) joined Planned Parenthood Federation of America in launching a multimedia campaign to help inform and educate uninsured Oregon and Washington residents about the benefits and availability of new health insurance plans available for enrollment starting on October 1. The campaign includes online tools and information that will help women get enrolled and make informed decisions so they can choose a new insurance plan that works best for them. Enrollment begins on Tuesday, October 1, and runs through March 31.

“Starting this week, thousands of Oregonians and Washingtonians without insurance will be able to enroll in more affordable, quality health insurance plans, but that’s if they know that they can, how they should, or what happens if they don’t,” said Stacy James, PPCW’s President and CEO. “That’s why we are launching a new website and practical tools to help educate eligible, uninsured women about the new health insurance options available to them.”

Tools include:
•  A Guide for How to Interview Insurance Plans
•  An animated video that breaks down the basics of what to consider when looking for a plan.

The centerpiece of the campaign,, is an online resource that provides an overview of what the law means for women, a glossary of important terms related to the law and to health insurance, a cost calculator that helps visitors get a sense of what kind of financial assistance they may be eligible for, and specifics on what to consider as a woman in choosing a health insurance plan. 

The education effort also includes a four-page guide to help women think about the various questions they may want to consider when comparing plans – and specific guidance on how to ask insurers to get the answers they need; and a video with practical guidance and tips highlighting important factors to consider when deciding which health insurance plan is best for you.

In addition to the new suite of tools, the campaign includes educational materials that will be featured in PPCW health centers across Oregon and southwest Washington.

With the enrollment period beginning, recent polls have revealed mass confusion among those likely to benefit from Obamacare most. A poll conducted by The Wall Street Journal/NBC last week found that, among the uninsured, 76 percent of respondents said they didn’t understand the law and how it would affect them. Fifty-two percent of the uninsured polled believed Obamacare wouldn’t affect them at all. PPCW’s ACA education efforts will help women understand how the law will benefit them – and ensure they have what they need to get enrolled in the plans that are best for them.

How Obamacare Will Impact Women

Women stand to benefit considerably from the health care law. They represent nearly half of the uninsured and have unique health care needs, particularly during their reproductive years. As part of the health care law, preventive health care needs for women, like birth control, annual well-women exams and cancer screenings, are available for free without a co-pay. And women will no longer have to pay more for health insurance than men and can no longer be denied insurance coverage for pre-existing conditions like breast cancer, having a C-section, or being the victim of domestic violence.

Nationally, nearly 12 million uninsured women between the ages of 19 and 44 will become eligible for new health insurance either through Medicaid or Marketplace plans. Planned Parenthood’s online resource on the health care law,, is the go-to destination for information for women about the new health care law and for help getting enrolled.

For more information or an interview with PPCW’s new President & CEO, Stacy James, please contact Liz Delapoer at 503.775.4931 x3321.


Planned Parenthood Columbia Willamette (PPCW) is the largest non-profit family planning and reproductive rights organization in Oregon and Southwest Washington. Since 1963, PPCW has successfully carried out its mission of providing, promoting and protecting access to quality reproductive and sexual health care. Each year, approximately 60,000 women, men and teens visit one of PPCW’s ten health centers. PPCW provides a wide range of education programs and health care services, including life-saving cancer screenings, birth control, prevention and treatment of sexually transmitted diseases, emergency contraception, gynecological check-ups and Pap tests, breast exams, pregnancy testing and options information, and health counseling. Less than five percent of PPCW’s services are for early abortion services. For more information, visit


Find A Health Center